When you think about collecting customer feedback, it’s easy to get overwhelmed by the sheer volume of possibilities. With so many customers — and so many ways to connect with their feedback — it’s hard to know where to start. One thing is clear though: taking a proactive approach to collecting customer feedback ensures you...Continue reading
Why Every Business Needs A Website
A business’s online presence, regardless of industry, can have a massive impact on its success. In this day and age, some businesses still don’t realize that a majority of their customers will visit their website before making a purchase. Having a strong online presence, particularly a website, can be make or break for generating more...Continue reading
What is marketing research and how to do it?
Today’s consumers have a lot of power. They can research your product or service and make purchase decisions entirely on their own. Moreover, rather than talking to one of your sales reps, they’re more likely to ask for referrals from members of their networks or read online reviews. With this in mind, have you adapted...Continue reading
The Guide to Online Reputation Management
The Internet is a powerful marketing tool and helps your business reach a wider audience than any traditional advertising channel in existence. This means it has a huge potential to either help — or hurt — your brand. That’s what makes online reputation management so important. In today’s Internet-driven world, your business simply can’t afford to appear...Continue reading