When you think about collecting customer feedback, it’s easy to get overwhelmed by the sheer volume of possibilities. With so many customers — and so many ways to connect with their feedback — it’s hard to know where to start. One thing is clear though: taking a proactive approach to collecting customer feedback ensures you...
Continue readingWhy Every Business Needs A Website
A business’s online presence, regardless of industry, can have a massive impact on its success. In this day and age, some businesses still don’t realize that a majority of their customers will visit their website before making a purchase. Having a strong online presence, particularly a website, can be make or break for generating more...
Continue readingHow Digital marketing works?
What is digital marketing? Digital marketing, also known as online marketing, refers to advertising delivered through digital channels to promote brands and connect potential customers using the internet and other forms of digital communication such as: In-short, if a marketing campaign is using any of the above online media channels, it is digital marketing. Consumers...
Continue readingWhat’s the Difference Between SEO & AdWords?Major Differences Between Google Ads and SEO
Digital marketing encompasses a lot of activities that have a common goal: to help a company get more traffic and leads online. Two of the most well-known online marketing terms, even by those who are not in the industry, are SEO and Google AdWords. To those in this industry, the difference between the two is...
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