The benefits of such a platform include submersing the user in the brand’s content. Users will be more likely to absorb and not grow tired of advertisements if they are, for example, embedded in the game as opposed to a bothersome pop-up ad. Brands can explore different strategies to keep consumers engaged. One popular tool...
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What is marketing research and how to do it?
Today’s consumers have a lot of power. They can research your product or service and make purchase decisions entirely on their own. Moreover, rather than talking to one of your sales reps, they’re more likely to ask for referrals from members of their networks or read online reviews. With this in mind, have you adapted...
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The Guide to Online Reputation Management
The Internet is a powerful marketing tool and helps your business reach a wider audience than any traditional advertising channel in existence. This means it has a huge potential to either help — or hurt — your brand. That’s what makes online reputation management so important. In today’s Internet-driven world, your business simply can’t afford to appear...
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