When you think about collecting customer feedback, it’s easy to get overwhelmed by the sheer volume of possibilities. With so many customers — and so many ways to connect with their feedback — it’s hard to know where to start.…

A business’s online presence, regardless of industry, can have a massive impact on its success. In this day and age, some businesses still don’t realize that a majority of their customers will visit their website before making a purchase. Having…

What is digital marketing? Digital marketing, also known as online marketing, refers to advertising delivered through digital channels to promote brands and connect potential customers using the internet and other forms of digital communication such as:  Search engines Websites Social…

The benefits of such a platform include submersing the user in the brand's content. Users will be more likely to absorb and not grow tired of advertisements if they are, for example, embedded in the game as opposed to a…

Today's consumers have a lot of power. They can research your product or service and make purchase decisions entirely on their own. Moreover, rather than talking to one of your sales reps, they're more likely to ask for referrals from…

The Internet is a powerful marketing tool and helps your business reach a wider audience than any traditional advertising channel in existence. This means it has a huge potential to either help — or hurt — your brand. That’s what…

Digital marketing encompasses a lot of activities that have a common goal: to help a company get more traffic and leads online. Two of the most well-known online marketing terms, even by those who are not in the industry, are…